Hills Avenue Store in Ginza, Tokyo, by PRAIA inc.
The Hills Avenue brand of ladies shoes is known for an exceptional blend of beauty and comfort. Following the first Hills Avenue stores established in Jiyugaoka, Tokyo, and Kobe Motomachi in Hyogo prefecture, the flagship Ginza Store was opened in Tokyo’s most prestigious shopping district on May 19, 2017. Yamaha equipment was chosen for the Ginza store’s sound system. We asked Mr. Hiroyuki Ohnishi, director of parent company PRAIA’s planning and creative division, about the store’s overall design concept, and their decision to adopt Yamaha products for in-store sound.
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